Chantilly, a UAE-based patisserie, epitomizes elegance, authenticity, and refinement in its creative direction. Through a harmonious blend of tradition and modernity, meticulous craftsmanship, and artistic flair, Chantilly crafts an unforgettable experience for its patrons, reflecting its dedication to culinary excellence.

In the process of rebranding an already-established brand, where the offered products remain mainly the same, enhancing and elevating the core essence of Chantilly to both maintain its existing audience base, and more importantly, attracting a newer audience base was a glazed goal throughout; even in a case of a complete and drastic visual rebrand.

Setting the scenic mood of Chantilly resulted in focusing on elements that include bistro chairs, wrought iron balconies, striped facades, and neutral spaces with greenery; articulating an idea that subtly brings the allure of French motives into UAE-based craftsmanship and local-audiences.

During the brandmark ideation stage, many iterations were done that test a various scope of regional typographies; aiming to achieve an elegant brandmark that is intentionally-balanced as it is aimed at a broad local demographic of customers, as analyzed from Chantilly's initial status. The base brandmarks were set to include the type logo, an initial logo, and a signature icon; stable elements of the patisserie business model that provide high flexibility of usage across all of its products both edible and not, with the element of incorporating a very subtle, almost-hidden, cream-like icon in it.

As elegance was one of the most important keywords shared across all of the branding ideation, it is also evident in the developed brandmark iterations, reaching a point of balanced classic motives expressed through a modern flavor.

Drawing inspiration from French wrought iron balconies, often seen in the same buildings of classic French bakeries, the logo is an evident piece of subtlety, a testament to Chantilly's balance between opulence and grace.  Crafting the brand marks, each one captures Chantilly: exquisite, elegant, and enchanting. The symphony of the visual elements dances across Chantilly's creative landscape, nodding to diverse tastes. This is done while honoring the Chantilly cream; through the subtle and refined patterns, paying homage to classic French flavors.

The branding journey of Chantilly exemplifies a seamless blend of tradition and modernity, creating an enchanting and timeless experience for its diverse audience. From the subtle incorporation of regional influences to the elegant motifs inspired by French aesthetics, Chantilly sets a new standard of dessert excellence, inviting patrons to savor sophistication with every indulgence.