The Perk – Brewing a Bold Brand for the Next Generation of Coffee Lovers

At Makeamark, a hub for creative branding solutions and brand development in Abu Dhabi, we were approached by The Perk—a rising coffee brand based in Ras Al Khaimah—with a clear mission: to create a joyful, engaging, and people-first identity that reflects their love for coffee, community, and quality. The Perk needed more than a logo—they needed a brand that customers could feel part of.

Rooted in their heartfelt slogan “Be Perky”, the brand story celebrates connection, energy, and authenticity. From this foundation, we crafted a vibrant, cohesive brand identity that blends playful creativity with professional consistency. Our approach included defining brand values, personality, tone of voice, and a modular visual system grounded in earthy tones and expressive typography.

Understanding the brand’s unique psychographic and geographic segments—from young professionals in Abu Dhabi to weekenders in Ras Al Khaimah—we designed a voice that’s both joyful and reliable, merging efficiency, quality, and family values with a relatable, energetic twist. The typography system, color palette, and logo variations were tailored to maintain clarity while remaining fun, warm, and inviting.

Our digital brand strategy empowered The Perk to scale across channels—from local storefronts and delivery to social media engagement and catering. Whether engaging with an ambitious engineer or a trend-conscious IT officer, every customer touchpoint was designed to reflect The Perk’s identity: inclusive, approachable, and unmistakably perky.

The final brand is more than a coffee shop—it’s a lifestyle. With Makeamark’s help, The Perk now stands as a proudly local yet globally attuned brand, ready to inspire, energize, and connect communities through every sip.

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